Our Services

Changing behavior is hard. Developing solutions for change isn’t easier.

Improved health outcomes. Greater sustainability. Increased civic engagement. A more secure financial future. Fewer medical errors. All depend in part on people thinking and acting in ways that aren’t always well-served by the forces that can keep suboptimal practices in place:

    • Competing priorities
    • Entrenched habits
    • Mental bandwidth limitations
    • Mismatches between people’s environments and their temperaments
    • And a set of mental adaptations that can bias judgments and decisions

. . .  All prey to social and contextual factors that work to trigger and constrain.

These dynamics don’t just disrupt people’s ability to act on their best intentions; they also complicate efforts to shape, support, or accommodate their behavior for the better across a wide variety of domains. That’s true whether it’s:

    • Communications and campaigns that are supposed to make a difference in what people think and do
    • Services and products, such as health self-management apps, that are intended to meet people where they are to make them engaging and easy to use
    • Interventions and experiences that are meant to shift mindsets and put people’s behavior on track toward supporting healthier, happier lives

This is where behavioral science comes in.

We’re big believers in the power of behavioral science to be a force for good in dealing with challenges such as these. It’s a complex discipline for sure – but, when applied correctly, its knowledge and methods that can be used to great effect to understand people deeply, and to take actions with them that are going to be frictionless, engaging, and capable of encouraging new ways of thinking and doing, all with greater power than had we relied on everyday wisdom alone.

We apply behavioral science on your behalf to help you achieve the insights, and take the steps, that will fortify your efforts at impacting behavior through communications, interventions, and product, service, and experience design.

We’re practically-minded and scientist-led. We’re tooled to provide services that can turn behavioral science into fuel throughout the solutions development journey, from insight to strategy and design. And we offer an approach that’s uniquely crafted to tackle the complexity of people and of the science in the interest of helping you address the broadest range of human behavior and behavior change challenges.

Experience Table
Experience Table Mobile

A Hands-On Expert Approach to Behavioral Science Consultation

We’ve learned a few things about what works and what doesn’t when using behavioral science to address issues of human behavior in complex, real-world environments.

It’s one of the reasons why we don’t sell a proprietary, one-size-fits-all behavioral science framework or cookbook of biases and heuristics – nor do we sell trainings for DIY behavioral science applications.

Rather, what we offer is a unique hands-on service in which we rely on our skills and expertise, honed from years of training and experience, to:

  • Activate and apply behavioral science for you, allowing us to navigate the complexities of the science on your behalf and to go as broadly and deeply as needed
  • Collaborate with you in an engagement that’s tightly tailored to the specific problem you need to address, within the context in which you need to address it
  • Deliver in ways that empower you to make the most of what our work has to offer your insight, strategy, and solutions development efforts – always with room to pivot, refine, and do more as your needs evolve and new questions and assumptions come to light

The result: Insights and learnings that will have the substance to fit your challenge and power your solutions for success.

Who We Work With : Types of Service
Who We Work With : Types of Service Mobile

How We Work

Every engagement is built on pillars that empower us to go deep with behavioral science as part of a flexible, highly collaborative consultative service:

4 Up Grid
4 Up Grid Mobile

What We Offer

We blend bespoke behavioral science applications with a range of tools that can be flexibly configured to address the needs at almost any point in the solutions development journey.

Greymatter Info Table
Greymatter Info Table Mobile

How We Deliver

We know that success with behavioral science depends on what happens in the final mile when results are to be delivered to teams for their practical use. To ensure the right impact, we offer a suite of methods for delivery that make the make the fruits of our behavioral science applications intuitive, thought-provoking, and practical – all tuned to your team's learning goals and their preferred methods for knowledge dissemination and collaboration.

3 Up Grid longer
3 Up Grid Mobile

We also offer presentations on behavioral science that we can deliver to key internal stakeholders to help you “seal the deal” when working to gain alignment on the type of services we provide.

Interested in learning more? Contact us and let us discover together how our services could be of value to you.